Compare cookieless, GDPR-friendly alternatives to Google Analytics (GA4). See real pricing, EU/NZ hosting, and the honest catch for every tool.
Replaces Google Analytics
Paid · 30-day free trial
Fast, single-page, cookieless web analytics built to replace GA4 without requiring cookie consent banners.
Replaces Google Analytics
From €9/mo · 30-day trial
Lightweight, open-source, EU-hosted analytics (~1 KB script) with clean traffic dashboards and GDPR compliance.
Replaces Google Analytics
Free (Self-Hosted) · Cloud from US$9/mo
Full-featured open-source analytics platform headquartered in Wellington, NZ, giving you 100% data ownership.
| Tool | HQ | Pricing | Open Source | Self-Hostable |
|---|---|---|---|---|
| Fathom Analytics | Canada | Paid · 30-day free trial | No | No |
| Plausible Analytics | Estonia (EU) | From €9/mo · 30-day trial | Yes | Yes |
| Matomo | New Zealand | Free (Self-Hosted) · Cloud from US$9/mo | Yes | Yes |
GA4 relies on complex consent banners in many jurisdictions, sends visitor data to US servers, and has a steep learning curve for basic traffic reporting. Lightweight alternatives load in ~1 KB and skip cookie banners.
Matomo (self-hosted) and Plausible Community Edition (self-hosted) are free and open source. If you want managed cloud hosting, Fathom and Plausible offer 30-day trials with paid plans starting around €9/mo.